Cathy Hollingworth

April 18, 2019

Cathy has worked closely with Juli Beattie since 2004, both in the context of The Art Room, the charity founded by Juli in 2002 and, most recently, as a member of the AT The Bus team. She works in the world of behavioural sciences and, in particular, behavioural economics, as a writer and editor for The Behavioural Architects. She is also involved in the application of behavioural science to product innovation and is co-founder of Brainy Bike Lights Ltd. She is currently engaged in writing a book on the application of brain science to everyday behaviour, due to be published shortly.